Fiona Mulreany

Fiona Mulreany

UX / Analytics Consultant

View Fiona Mulreany's profile on LinkedIn

Technology consultant trained in User Experience and Analytics. Working in the web sector since 1999. My areas of expertise are interaction design, user testing, web analytics, technical training and project / vendor management.


2009 - Present

Director / Consultant

Mulreany Consulting Ltd Current

Providing IT consultancy services with a focus on interaction design, UX consultancy, web analytics and technical project/vendor management.

  • Project and vendor management on a number of key technical projects for Horse Sport Ireland, the governing body of equestrian sport in Ireland. These include the passport production system, online breeding database and the International horse sales website.
  • UX consultancy services including website evaluation, user research, web analytics and interaction design for clients in the e-commerce, marketing, logistics, equestrian sectors and a foreign embassy.
  • Significant experience working with remote and offshore teams on development projects.
  • Core tools used: Google Analytics, Balsamiq Mockups, Axure RP (Rapid Prototyping), Adobe Photoshop, Basecamp for Project Management
2002 - 2009

Web Consultant / Designer

Self-employed 2002 - 2009

Provided web consultancy and website design services on a freelance basis to companies in the financial services sector, logistics, IT. Acted as a key point of contact between clients and other service providers such as hosting/email providers and software developers on their web projects. Provided ongoing webmastering services and training on web authoring and content management system usage for clients. [This role was part-time as I was also studying]

Web Services Manager

Milne Computer Services 2006 (contract)

Responsible for the web services division of this I.T. services company. This involved recruitment and management of web developers, onsite client consultancy and web project management. Clients were in the hotel, airline, betting and financial sectors. Also project managed an extensive web hosting and domain consolidation project for this company.

1999 - 2001

Web Team Lead / Director

Innovate Internet 1999 - 2001

Managed a staff of five on projects including web development, e-commerce solutions, hosting, email marketing and bespoke software development. Key point of contact with clients. Also responsible for the front-end / UI design of web and client-side applications including content management, property, auction and e-commerce systems and the design of the ezines for Dell’s first email marketing campaigns in Ireland and the UK.

1994 - 1999

Engineering Technician / Data Analyst

Intel Ireland 1994 - 1999

Part of the Yield Analysis team in Intel Ireland responsible for analysing yield data to identify issues within the production process. Developed and supported a software tool to perform automated data analysis and reporting that was rolled out to USA and Israel fabs. Produced the first HTML-based yield reporting on the company's Intranet. Also a certified Intel trainer and ergonomics assessor.



Postgraduate Diploma in Technology Management

Open University

Subjects: User Interface (UI) Design & Evaluation, Project Management, Technology Management, Technology Strategy and Innovations in eLearning (web 2.0)


Bachelor of Science (Hons)

Open University

Subjects: Interaction Design (usability, user experience, accessibility), eBusiness Technologies, Linear Statistical Modelling, Data Analysis, Relational Databases


Diploma in Information Technology

Dublin City University / Oscail

Subjects: Communications technology, Computing, Human and Management Science


Graphic Communication Design

Dublin Institute of Technology

Logo design, advertising and packaging design, print technology (part/time)

Case Studies

The case studies below are examples of the projects I have worked on in recent years. These case studies illustrate how UX, Technology and Analytics skills can be effectively used for the successful delivery of web and internal application development projects.

Interaction Design for Enterprise Application

Project manager and UX / IxD lead on this large application development project ... Read More

UX Redesign of Information Website

Redesign project involving UX review, user testing, wireframes and analytics ... Read More

Product Development of International Sales website

New product development of an online solution for International horse sales ... Read More


Strong track record planning, managing and deliverying web and application development projects since 1999. These projects have varied from simple web deployments to high profile application developments with multiple vendors and significant budgets.
Vendor management has been a considerable part of my work in recent years. This has involved sourcing and assessing the technical expertise of potential vendors, managing the quotation process, advising on vendor selection and acting as key point of contact between clients and vendors during the development projects.
Two of my previous roles having involved managing staff and technical management is the focus of my postgraduate qualification. I enjoy working in a team leadership role and can communicate client/business requirements to personnel while also understanding their technical solutions.

Management Skills


Web / UX Skills


People have not changed fundamentally in thousands of years.
Technology changes constantly. It’s the one that must adapt to us.

Michael L. Dertouzos, 2002

Contact me

Member of User Experience Professionals Association

Fiona Mulreany,
Mulreany Consulting Ltd, The Stone House,
Walshestown, Newbridge, County Kildare,
Republic of Ireland

  +353 87 6380841